By the turn of the twentieth century, Wikstrom had teamed up with a business partner and invested in a cutting blade and a planer. This allowed mouldings for picture frames to be manufactured, as well as for architectural details, such as window frames and architraves. This is where Gustafs’ heritage of processing timber and planing crafted, highly detailed pieces of wood dates back to.
Electricity and expansion
The next person who would come to shape Gustafs’ history is Andreas Tunander, a builder who moved to the village and bought the business in 1913, following a series of mergers and bankruptcies. When electricity reached Gustafs in 1918, it industrialised the saw milling and planing process further, although it took a while before the saw could run on electricity, as initially the electric power caused it to run too fast!
This, combined with the carpentry skills of a local workforce whose hearts were in traditional woodcrafting, saw the business go from strength to strength. The region had become a centre for picture framing manufacturing and assembly, with Gustafs’ mouldings sold to local framing factories.