Privacy Policy

At Gustafs Scandinavia, we’re committed to protecting and respecting your privacy.

This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time, so please check this page occasionally to ensure that you’re aware of any changes.

This Policy was last updated in 2026-03-01

Any questions regarding this Policy and our privacy practices should be sent by email to info@gustafs.com or by calling us at +46 (0)243 79 20 20.

Data Controller

Gustafs Scandinavia AB (company registration number 556462-2198) is the Data Controller responsible for the processing of personal data described in this policy.

Address:
Gustafs Scandinavia AB, Stationsvägen 1, SE-781 60 Gustafs.

The company’s CEO, Ruben Krouwel, is responsible for ensuring that personal data is processed in accordance with applicable data protection legislation.

How do we collect information from you?

We obtain information about you when you use our website, for example, when you contact us about products and services or if you register to receive our newsletter.

We may also collect information when you interact with our website, emails, social media pages or when we meet you in person at events, exhibitions or meetings.

What type of information is collected from you?

The personal information we collect might include your name, email address, IP address, company name, country and information about what pages are accessed and when.

Legal basis for processing

We process personal data based on one or more of the following legal grounds under the General Data Protection Regulation (GDPR):
Consent – when you subscribe to newsletters or marketing communication.

Contract – when processing is necessary to fulfil a request or order.

Legitimate interest – when we respond to inquiries, manage customer relationships or improve our services.

Legal obligation – when we are required to retain certain information under applicable law.

How is your information used?

We may use your information to:

We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected or as required by law.
Examples include:

Job applications – up to 18 months unless consent for longer storage is given.

Newsletter subscriptions – until you unsubscribe

Contact requests – up to 24 months.

Who has access to your information?

We will not sell or rent your information to third parties.

We can collect information when you interact with our site, mails and social media posts, or if we interact with you in-person. We do this in order to provide relevant information about our services and customer service, for business purposes. We use a CRM and Marketing Automation system to communicate with our potential and existing customers. 

We may share personal data with trusted third-party service providers who help us operate our website, manage customer relationships and deliver marketing communications.

These services may include:

• CRM and marketing automation platforms
• website analytics providers (such as Google Analytics)
• advertising platforms (such as Meta / Facebook, LinkedIn and Google)

These providers process personal data on our behalf and according to applicable data protection agreements.

International data transfers

Some of our service providers may process personal data outside the European Economic Area (EEA).

When this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

Your choices

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us, then you can select your choices by ticking the relevant boxes situated on the form on which we collect your information.

We will not contact you for marketing purposes by email without your consent unless otherwise permitted under applicable legislation. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted. You can change your marketing preferences at any time by contacting us by email: info@gustafs.com or telephone on +46 (0)243 79 20 20.

Your rights

Under the GDPR you have the right to:

• request access to your personal data
• request correction of inaccurate data
• request deletion of your data (“right to be forgotten”)
• restrict processing of your data
• object to processing based on legitimate interest
• request transfer of your data to another organisation (data portability)
• withdraw consent at any time

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).

https://www.imy.se

How you can access and update your information

The accuracy of your information is important to us. If you want to change email address, or any of the other information we hold is inaccurate or out of date, please email us at: marketing@gustafs.com or you can tel +46 (0)243 79 20 20.

You have the right to ask for a copy of the information Gustafs Scandinavia holds about you.

Security precautions in place to protect the loss, misuse or alteration of your information

When you give us personal information, we take steps to ensure that it’s treated securely. All pages on gustafs.com are secured using encrypted connections (HTTPS).

In case of a security breach in our systems, we will inform you about what information may have been affected, what that means and what actions we will take in such situation.

Profiling

We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. This profiling is used solely to improve the relevance of our communications and does not involve automated decision-making with legal effects.

Cookies

Like many other websites, the Gustafs Scandinavia website uses cookies. ‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. Cookies may collect identifiers such as IP addresses or device identifiers which can be considered personal data under applicable data protection legislation. We may also use analytics and marketing cookies provided by third-party services such as Google Analytics, Meta (Facebook/Instagram), LinkedIn and Google Ads to understand how visitors use our website and to improve our marketing communications.

It is possible to switch off cookies by setting your browser preferences. For more information on how to switch off cookies on your computer, visit our full cookies policy. Turning cookies off may result in reduced functionality when using our website.

You can read more about our cookies and see which cookies we are using here.

COOKIE POLICY

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

Review of this Policy

We keep this Policy under regular review. This Policy was last updated in Mars 2026.