{"id":17092,"date":"2023-08-07T16:34:47","date_gmt":"2023-08-07T14:34:47","guid":{"rendered":"https:\/\/gustafs.com\/?post_type=stories&#038;p=17092"},"modified":"2025-04-10T10:44:55","modified_gmt":"2025-04-10T08:44:55","slug":"gustafs-lyfter-fram-en-levande-historia","status":"publish","type":"stories","link":"https:\/\/gustafs.com\/sv\/stories\/gustafs-lyfter-fram-en-levande-historia\/","title":{"rendered":"Gustafs lyfter fram &#8221;En levande historia&#8221;"},"content":{"rendered":"\r\n<section class=\"hero small\">\r\n<div class=\"swiper swiper-hero swiper-hero-autoplay\" >\r\n\t\r\n        <div class=\"swiper-wrapper\">\r\n                                    <div class=\"swiper-slide has-video\">\r\n\r\n                \r\n                                <video autoplay muted playsinline loop>\r\n                    <source src=\"https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/a-living-history-1920-1.mp4\" type=\"video\/mp4\">\r\n                    Your browser does not support the video tag.\r\n                <\/video>\r\n                \r\n                                <div class=\"container\">\r\n                    <div class=\"content\">\r\n                        <h1>Gustafs lyfter fram &#8221;En levande historia&#8221;<\/h1>\n<p>F\u00f6retagets nya varum\u00e4rkesidentitet blickar mot framtiden samtidigt som den hyllar Gustafs arv.<\/p>\n                    <\/div>\r\n                <\/div>\r\n                \r\n            <\/div>\r\n                    <\/div>\r\n        <div class=\"container\"><div class=\"swiper-pagination\"><\/div><\/div>\r\n    <\/div>\r\n<\/section>\r\n\n\n\n<p>Konceptet \u201cEn levande historia\u201d speglar skandinavisk tr\u00e4kultur, s\u00e5v\u00e4l som Gustafs egen historia, som g\u00e5r tillbaka \u00f6ver hundra \u00e5r. F\u00f6retagets arv kombineras med en samtida vision, f\u00f6r att skapa en ny varum\u00e4rkesidentitet.<\/p>\n\n\n\n<section class=\"image-plus-text\">\n    <div class=\"container\">\n        <div class=\"row\">\n            \n            <div class=\"col-md-6 col-left col-image\">\n                                                        <div class=\"image \">\n                        <img decoding=\"async\"\n                            src=\"https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-645x768.jpg\"\n                            alt=\"\"\n                            srcset=\"https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-300x224.jpg 300w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-1024x764.jpg 1024w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-768x573.jpg 768w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-845x630.jpg 845w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-635x473.jpg 635w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-575x429.jpg 575w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-485x362.jpg 485w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-970x723.jpg 970w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-435x324.jpg 435w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-870x649.jpg 870w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-415x309.jpg 415w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-830x619.jpg 830w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-395x295.jpg 395w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-790x589.jpg 790w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-363x271.jpg 363w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-726x541.jpg 726w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-275x205.jpg 275w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-550x410.jpg 550w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-273x204.jpg 273w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-546x407.jpg 546w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-183x136.jpg 183w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-366x273.jpg 366w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-113x84.jpg 113w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio-226x169.jpg 226w, https:\/\/gustafs.com\/wp-content\/uploads\/2023\/07\/nineties-studio.jpg 1030w\"\n                            sizes=\"\n                                                        (min-width: 1440px) 635px,\n                            (min-width: 1400px) 575px,\n                            (min-width: 1200px) 485px,\n                            (min-width: 992px) 395px,\n                            (min-width: 768px) 275px,\n                            100vw\n                                                        \"\n                        >\n                    <\/div>\n                                                                                            <div class=\"content-wrapper\">\n                                    <\/div>              \n            <\/div>\n            \n            <div class=\"col-md-6 col-right col-text\">\n                                <div class=\"content-wrapper\">\n                                                                    <div class=\"title\">RESAN<\/div>\n                                                <div class=\"content\">\n                                                        <div class=\"text font-16px\"><p>Fr\u00e5n ett specialistsnickeri till en global v\u00e4gg- och takbekl\u00e4dnadsverksamhet, Gustafs har kommit l\u00e5ngt p\u00e5 bara 110 \u00e5r. Det nylanserade varum\u00e4rkesbudskapet f\u00f6r Gustafs har utvecklats av den Stockholmsbaserade kreativa byr\u00e5n <a href=\"https:\/\/nineties.studio\/\">Nineties Studio<\/a> och lyfter fram f\u00f6retagets resa under det senaste seklet.  <\/p>\n<p>Jacob Hallsten och Jimmy Torneport, medgrundare p\u00e5 Nineties Studio, beskriver processen med att skapa en ny varum\u00e4rkesidentitet f\u00f6r f\u00f6retaget, &#8221;Vi ville utnyttja deras arv och samtidigt bygga f\u00f6r framtiden. Utifr\u00e5n detta kokade vi ner Gustafs etos till kunskap, innovation och service f\u00f6r att lyfta fram en intressant story.\u201d<\/p>\n<\/div>\n                                                                                <\/div>\n                                    <\/div>              \n            <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<section class=\"image-plus-text\">\n    <div class=\"container\">\n        <div class=\"row\">\n            \n            <div class=\"col-md-6 col-left col-text\">\n                                <div class=\"content-wrapper\">\n                                                                    <div class=\"title\">ARVET<\/div>\n                                                <div class=\"content\">\n                                                        <div class=\"text font-16px\"><h3>Traditionellt tr\u00e4hantverk f\u00f6r dagens globala marknader<\/h3>\n<p>N\u00e4r vi tittar p\u00e5 f\u00f6retagets arv passar det att reflektera \u00f6ver Gustafs b\u00f6rjan. En tidig startpunkt i f\u00f6retagets historia var 1913 n\u00e4r Andreas Tunander flyttade med sin familj till Gustafs och k\u00f6pte Gustafs Tr\u00e4f\u00f6r\u00e4dlings AB i Dalarna. \u00c4ven om Gustafs idag utnyttjar teknisk innovation f\u00f6r att m\u00f6ta moderna brands\u00e4kerhetsstandarder och akustiska krav, \u00e4r mycket av det som f\u00f6retaget producerar ett resultat av dess arv inom traditionellt tr\u00e4hantverk.<\/p>\n<\/div>\n                                                                                    <ul class=\"links\">\n                                                                                                <li><a href=\"https:\/\/gustafs.com\/sv\/om-gustafs\/\" target=\"_blank\">Gustafs levande historia<\/a><\/li>\n                                                            <\/ul>\n                                                    <\/div>\n                                    <\/div>              \n            <\/div>\n            \n            <div class=\"col-md-6 col-right col-image\">\n                                                        <div class=\"image \">\n                        <img decoding=\"async\"\n                            src=\"https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-645x810.jpg\"\n                            alt=\"\"\n                            srcset=\"https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-240x300.jpg 240w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-818x1024.jpg 818w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-768x962.jpg 768w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-720x900.jpg 720w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-645x810.jpg 645w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-380x475.jpg 380w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-845x1058.jpg 845w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-635x795.jpg 635w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-575x720.jpg 575w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-485x607.jpg 485w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-970x1215.jpg 970w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-435x545.jpg 435w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-870x1090.jpg 870w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-415x520.jpg 415w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-830x1040.jpg 830w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-395x495.jpg 395w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-790x989.jpg 790w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-363x455.jpg 363w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-726x909.jpg 726w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-275x344.jpg 275w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-550x689.jpg 550w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-273x342.jpg 273w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-546x684.jpg 546w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-183x229.jpg 183w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-366x458.jpg 366w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-113x142.jpg 113w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history-226x283.jpg 226w, https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/gustafs-history.jpg 1030w\"\n                            sizes=\"\n                                                        (min-width: 1440px) 635px,\n                            (min-width: 1400px) 575px,\n                            (min-width: 1200px) 485px,\n                            (min-width: 992px) 395px,\n                            (min-width: 768px) 275px,\n                            100vw\n                                                        \"\n                        >\n                    <\/div>\n                                                                                            <div class=\"content-wrapper\">\n                                    <\/div>              \n            <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"image-plus-text\">\n    <div class=\"container\">\n        <div class=\"row\">\n            \n            <div class=\"col-md-6 col-left col-video\">\n                                                                                                <div class=\"video\">\n                        <video autoplay muted playsinline loop>\n                            <source src=\"https:\/\/gustafs.com\/wp-content\/uploads\/2022\/08\/malmoe-live-short.mp4\" type=\"video\/mp4\">\n                            Your browser does not support the video tag.\n                        <\/video>\n                    <\/div>\n                                                    <div class=\"content-wrapper\">\n                                    <\/div>              \n            <\/div>\n            \n            <div class=\"col-md-6 col-right col-text\">\n                                <div class=\"content-wrapper\">\n                                                                    <div class=\"title\">SKAPANDET<\/div>\n                                                <div class=\"content\">\n                                                        <div class=\"text font-16px\"><h3>Skandinavisk design f\u00f6r en global publik<\/h3>\n<p>Idag skapar Gustafs moderna offentliga interi\u00f6rer med arkitekter \u00f6ver hela v\u00e4rlden. En av Gustafs styrkor \u00e4r f\u00f6retagets fortsatta lokala koppling till Dalarna och dess f\u00f6rm\u00e5ga att ta essensen av traditionell skandinavisk design till partners p\u00e5 nya marknader.<\/p>\n<p>F\u00f6retagets erfarenhet av projekt i Europa och Asien kombinerat med l\u00e5ngvarig expertis inom produktion av tr\u00e4inredning f\u00f6rkroppsligar id\u00e9n om &#8221;En levande historia&#8221;. Det \u00e4r en p\u00e5g\u00e5ende resa som kombinerar hantverk och modern design, st\u00e4ndigt med nya projekt i sikte.<\/p>\n<h3>Att skapa en ny ber\u00e4ttelse<\/h3>\n<p>Hallsten f\u00f6rklarar, &#8221;Varum\u00e4rkesbudskapet <i>En levande historia<\/i> lyfter fram Gustafs vision att skapa ber\u00e4ttelser med sina unika l\u00f6sningar.&#8221; Nineties Studio v\u00e4ckte detta ber\u00e4ttande, tillsammans med Gustafs autentiska estetik, till liv n\u00e4r de skapade filmerna <i>An Acoustic Tale<\/i> och <i>Harmony of Nature<\/i>, som lyfter fram tv\u00e5 av Gustafs senaste projekt.<\/p>\n<\/div>\n                                                                                    <ul class=\"links\">\n                                                                                                <li><a href=\"https:\/\/gustafs.com\/wp-content\/uploads\/2022\/10\/lund-court-house.mp4\" target=\"_blank\">Film: Harmony of Nature<\/a><\/li>\n                                                                                                <li><a href=\"https:\/\/gustafs.com\/sv\/projects\/lunds-district-court\/\" target=\"_blank\">Projekt: Lunds tingsr\u00e4tt<\/a><\/li>\n                                                                                                <li><a href=\"https:\/\/gustafs.com\/wp-content\/uploads\/2022\/10\/malmolive.mp4\" target=\"_blank\">Film: An Acoustic Tale<\/a><\/li>\n                                                                                                <li><a href=\"https:\/\/gustafs.com\/sv\/projects\/malmo-live-konserthall\/\" target=\"_blank\">Projekt: Malm\u00f6 Live konserthall<\/a><\/li>\n                                                                                                <li><a href=\"https:\/\/gustafs.com\/wp-content\/uploads\/2022\/09\/gustafs-a-living-history.mp4\" target=\"_blank\">Film: A living history<\/a><\/li>\n                                                            <\/ul>\n                                                    <\/div>\n                                    <\/div>              \n            <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"image-plus-text\">\n    <div class=\"container\">\n        <div class=\"row\">\n            \n            <div class=\"col-md-6 col-left col-text\">\n                                <div class=\"content-wrapper\">\n                                                                    <div class=\"title\">UPPDRAGET<\/div>\n                                                <div class=\"content\">\n                                                        <div class=\"text font-16px\"><h3>Nutida relevans<\/h3>\n<p>Gustafs uppdrag idag \u00e4r att utnyttja den l\u00e5ngvariga passionen f\u00f6r material med modern teknik f\u00f6r att skapa ytor f\u00f6r v\u00e4ggar och tak i vackert designade milj\u00f6er som \u00e4r harmoniska och s\u00e4kra.<\/p>\n<p>Nineties Studio har \u00e5terspeglat detta i den nya grafiska identiteten, forts\u00e4tter Torneport, \u201dDen nya grafiska identiteten \u00e4r mer progressiv och g\u00f6r dem mer relevanta f\u00f6r sin nuvarande och framtida publik. Bildspr\u00e5ket \u00e4r mer konstn\u00e4rligt, \u00e4ven i 3D-filmerna som visar upp produkter, f\u00f6rdelar och detaljer, skapar vi mer inspirerande inneh\u00e5ll. Det nya Gustafs \u00e4r autentiskt och innovativt.\u201d<\/p>\n<\/div>\n                                                                                <\/div>\n                                    <\/div>              \n            <\/div>\n            \n            <div class=\"col-md-6 col-right col-video\">\n                                                                                                <div class=\"video\">\n                        <video autoplay muted playsinline loop>\n                            <source src=\"https:\/\/gustafs.com\/wp-content\/uploads\/2022\/03\/add-rib-ceiling-1.mp4\" type=\"video\/mp4\">\n                            Your browser does not support the video tag.\n                        <\/video>\n                    <\/div>\n                                                    <div class=\"content-wrapper\">\n                                    <\/div>              \n            <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Den kreativa byr\u00e5n Nineties Studio f\u00f6rklarar konceptet bakom Gustafs nya varum\u00e4rkesidentitet.<\/p>\n","protected":false},"featured_media":17126,"comment_status":"open","ping_status":"closed","template":"","story-type":[267,268],"story-topic":[271,274],"class_list":["post-17092","stories","type-stories","status-publish","has-post-thumbnail","hentry","story-type-senaste-nyheterna","story-type-stories-sv","story-topic-design-sv","story-topic-intervju"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gustafs Stories | En ny varum\u00e4rkesidentitet<\/title>\n<meta name=\"description\" content=\"Vi har pratat med den kreativa byr\u00e5n Nineties Studio om Gustafs nya varum\u00e4rkesidentitet, som blickar mot framtiden samtidigt som den hyllar f\u00f6retagets arv.\" \/>\n<meta name=\"robots\" content=\"index, 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